From software testers to health economists, we asked our team and friends of Clinitouch to tell us what they have learned and what their predictions are for 2024. Read what they thought below.
From geographical differences to levels of confidence, the appetite for digital health can vary from person to person. For Jim Swift, Health Economist for Spirit Health, he found that “patients mostly really like digital, while healthcare professionals mostly hate change”.
We know that getting clinicians onboard to adopt new technology can be a challenge, so how can we engage them? For Noel O’Kelly, Medical Director & Co-Founder at Clinitouch, he thinks “getting clinicians engaged in deploying technology is essential for successful deployment of technology within digital clinical pathways. Pragmatically they really are the gatekeepers to the successful use of health technology”.
Adding to Noel’s takeaway, Lisa White, Head of Marketing at Clinitouch highlighted the importance of language in digital health: “the language you use in relation to digital health really matters – adoption relies on it more than you might think”.
Should we be using other experts’ insights to help tailor our digital health solutions? Bruce Adams, Commercial Director at Clinitouch certainly thinks so: “Localisation is key to understanding the challenges and opportunities in countries. Without our local partners, and visiting countries ourselves, we’d be lost!”
Grant, Head of International Partnerships at Clinitouch also highlights how benefit of adapting digital health solutions, he said: “Healthcare looks very different in each country, but it has been wonderful to see how tools like Clinitouch can adapt to and address local regional challenges.”
Emma Proffitt-White, Head of Customer Success at Clinitouch also raises that “one size does not fit all. Each clinical application is different.” This highlights the need for tailoring digital health projects to unique wants and needs.
For Mitra Parray, VP Operations for Radiant Technologies, his 2023 takeaway was all about digital health being brought to the forefront, commenting: “The government of Trinidad and Tobago, having recognised the global thrust into digitisation and the challenges faced by developing nations, has embarked on a national digitisation program to revolutionise all sectors of government with 'eHealth' or 'digital health' being placed on the forefront”.
In a similar train of thought, Sarah-Marie Gregory, Customer Success Manager at Clinitouch added: “Versatile in its application, remote patient monitoring holds huge opportunities for care in the community. 2023 has proven what a difference it can make to patients’ lives”.
For Chris Barker, CEO of Spirit Health, his takeaway focuses on thinking outside the box as we have “embraced non-traditional routes. Targeting commonwealth countries has led to amazing Clinitouch success”.
Umar Ahmed, Cloud Infrastructure Engineer at Clinitouch also focused his learning on keeping the application of digital health tech simple, suggesting that we should “deliver the simplest solution first for underserved communities as this is often the highest value”.
Nadine Miles, Director of Market Development at Clinitouch also highlights the importance of working with global healthcare providers, commenting that “there's a whole world out there with a myriad of ways of caring for patients - the NHS way isn't the only way!”.
A learning from Daria Yelshaieva, Software Tester at Clinitouch focused on the people who are behind the digital health tech, commenting: “People and communication with people are the most valuable resources you can have”.
Many believe that we’ll begin to see digital health tools used widely across healthcare, for instance, Jim commented: “Digital will become a routine way to access preventative health care globally”.
Bruce seconded this, adding: “Digital Health will continue its trend towards being an expectation of patients – rather than a novelty!”.
Emma also predicted that a “focus on digital health will continue to increase and remote patient monitoring will become more important” with Sarah-Marie adding that “it will become more prevalent and be invaluable across healthcare”.
Lisa agreed, commenting that there will be “a sense of global ‘levelling up’ when it comes to digital health maturity – I think we can expect some countries previously considered to be behind the curve to make some HUGE leaps forward in 2024”.
It wouldn’t be a digital health article without AI being a focus of some 2024 predictions! Noel suggests that “there will be increasing discussion of the use of AI in healthcare but the application of this and the benefits and concerns will still pose interesting challenges in next year”.
Umar also commented that “reinforced AI models will become a commonplace tool for understanding data in the healthcare space”.
As we look to 2024, Ian Welburn, Founder & CEO at Vasantis adds: “The use of digital health solutions will increase exponentially through 2024 as healthcare develops trust because of peer usage, clearly recognises the cost benefits, and observes better patient health outcomes”.
Touching on the benefits of remote care, Mitra added: “It is viewed by many that the geographical remoteness of many participants in the public health system creates logistical burdens for proper healthcare delivery, as such, the expectation with 'digital health' in 2024 and the introduction of services such as Remote Patient Monitoring, would greatly enhance patient care in many of these areas”.
On the other hand, Chris predicted that “an increasing number of non-profitable digital health companies will fold” next year – we’ll have to wait and see.
How do you see digital health changing in 2024? We’d love to know what you think - join the conversation on LinkedIn.